Fishmongers, who often buy directly from the morning auction, offer fresh, local, and high-quality fish and shellfish straight to the public. With impressive displays and handy cooking tips from the seller, fishmongers are a great way to ensure you are both buying local and cooking excellent fish at home.

The majority of supermarkets also have a fresh fish stand, but they are often poorly stocked with local catch and use loose definitions of the term ‘fresh’, with much of its catch having travelled on the supply chain for a number of days. Supermarket retailers, however, have the highest footfall and the ability to sell high volumes of fish to customers.