Fishmongers, who often buy directly from the morning auction, offer fresh, local, and high-quality fish and shellfish straight to the public. With impressive displays and handy preparation and cooking tips for the buyer, fishmongers are a great way to ensure you are both supporting local and cooking the highest quality seafood at home.
Whilst a lot of supermarkets have a fresh fish stand, they are often poorly stocked with local catch and use loose definitions of the term ‘fresh’, with much of the seafood on display having travelled on the supply chain for a number of days. But supermarket retailers have a high footfall, which gives them the ability to sell large volumes of fish to customers, which makes it cheaper.
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